Variable Data

Data that is changing for the quarterly performance

The Ultimate Output Tool

Variable data printing is a vital tool for any Detroit business that reaches its customers via mail. Technology has changed the ways we work by automating processes that used to take offices exponentially longer. Variable data printing allows users to print the same document while being able to manipulate some of the text or images on the document without halting printing in between.

When Would I use it?

There are many benefits to variable data printing, but efficiency is easily the biggest seller. Some of the common projects include:

  • Marketing outreach
  • Direct mail campaigns
  • Newsletters and other correspondence
  • Financial documents such as invoices

Reach Your Audience in a More Personal Way

With the ability to swap out sections of content on a document easily and quickly, you can become increasingly personal with the outreach you do to your customers. Before these processes became more efficient and streamlined, direct mail lacked a personal touch. Now, data can be managed, so it’s easy to take notes and personalize each outreach piece a bit more. You can customize names, messages, photos and more to help cultivate your relationships with your customers like never before. This kind of personal touch will show your customers you’re listening to them and care about their business.

Less Hassle, Better Products

As technology improves, it increasingly affords businesses the opportunities to create better products with less work. Variable data printing is another way for Detroit business owners to reduce unnecessary administrative work while creating products that are more catered and personalized to their audiences.

More Production Print

Digital Presses

Wide Format Printers

Offline Finishing


Color Calibration

Digital Storefront

More from MBM Technology Solutions

MBM Technology Solutions prioritizes expertly running your IT services so you can focus on your business. At MBM Technology Solutions, we offer more than IT solutions. We can also provide print solutions, hardware solutions, Managed IT services, IT Services, and infrastructure.

Learn more about MBM Technology Solutions.

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