The best way to do production printing for your business may seem like a difficult choice. Outsourced production printing doesn't require you to keep the right equipment in your office, and doing production printing runs in-house would be logistically easier. However, there are a number of other benefits to printing in-house that you may not have considered.
The Cost of Each Printing Run
Production printing is a big job, and it takes a lot of paper and ink to do it. On top of these costs, you will have the cost of using someone else's machines if you outsource the job. In-house, you have the cost of purchasing the machine up front. However, the cost of doing your own production printing goes down over time. With the machine already paid for, the only cost is your bulk rate for paper and ink. If the job were outsourced, the cost would stay high for each run of production printing. If your business does a lot of production printing, there is no substitute for the cost savings of owning your own machinery for the print runs.
Staying in Control
When you outsource production printing, you put a lot of trust into the hands of the print shop. You have to trust that their colors will be exactly the ones you picked. You trust that all of the items will be uniform in appearance. You also trust that no one else will see your materials besides yourself. However, these are rarely true. A slight difference in the colors that you choose can make the resulting materials not look like your brand created them. There may also be small errors in the printing that can reflect badly on your company. In addition, you run the risk of your materials being seen by your competitors before it gets to the public. When you can do your production printing in-house, you are in control of every aspect of the printing from the colors that come out to who sees the materials once they're finished.
Rush Printing Jobs
Have you ever had to book a rush printing job? Most companies have, and they also find out that their desperation brings with it a high price. When you have your own production printing equipment, you can have tight deadlines and still meet them, and for no more money than any other print job that you do. You can even make changes at the last minute and re-print the materials at any time you want. With so much control over the printing schedule, you can always make sure you make client deadlines, keeping clients happier and more business coming in.
When you decide to try your own in-house production printing equipment, contact us to find out how to get started.